The Tourist Organization of the Republic of Srpska Case Study
About TORS
The Tourist Organization of the Republic of Srpska (TORS) is a public institution dedicated to promoting the breathtaking tourist destinations of the Republic of Srpska. TORS utilizes a wide array of strategies including participation in domestic and international tourism fairs, tourist exchanges, event hosting, production of promotional materials, collaboration with local tourism organizations, and leveraging local media. Their overarching objective is to enhance the Republic of Srpska’s global visibility as a secure and attractive destination for both tourists and investors, establishing it as a top-notch spot on the world tourism map.
Contents:
The Tourist Organization of the Republic of Srpska (TORS) is a public institution dedicated to promoting the breathtaking tourist destinations of the Republic of Srpska.
Challenges
TORS faced a pressing need to implement the Google Maps Platform with robust local support. The organization required dynamic maps to effectively highlight tourist attractions, historical monuments, landmarks, and other fascinating locations within the Republic of Srpska.
Solution
In collaboration with Globema Adria, the official Google Maps Premier Partner for the Adriatic region, TORS embarked on a transformative journey. A dedicated team of experts from Globema Adria guided TORS in creating a Google My Business location and seamlessly integrating Google Maps into their website. This integration not only supercharged TORS’s SEO efforts but also amplified their overall visibility on digital maps accessed by millions of travelers.
Impact & Outcomes
Following the successful implementation of Google Maps, TORS witnessed a substantial enhancement in user experience. Thousands of users can now access critical information with unparalleled ease, including contact details for tourist locations, websites, and the most convenient routes to physical destinations. Moreover, TORS can effectively disseminate information about an array of activities, festivals, and events to all tourists.