Find out how Halo Oglasi improved property discovery with more precise location-based search, an interactive map, and an improved mobile user experience.
Industry: Retail & e-commerce
Country: Serbia
Solution: Google Maps Platform
Category: Professional Map Usage
Challenge – Making Real Estate Search More Intuitive
Before implementing Google Maps, Halo Oglasi’s real estate search experience relied primarily on text filters for city, municipality, neighborhood, price, and square footage. While functional, this approach did not fully reflect how people actually search for property.
In practice, users often search for properties based on locations relevant to their daily routines – such as proximity to work, school, family, or preferred city areas – rather than strictly along administrative boundaries. This presented a clear challenge: Halo Oglasi needed to make property search more intuitive, more precise, and better aligned with authentic user behavior.
Solution – Integrating Google Maps into the Mobile App
Halo Oglasi introduced Google Maps into its mobile app in January 2024, making the map an essential part of the real estate search experience rather than just an additional feature.
With Google Maps integration, users can now:
- visually explore property listings on a map
- view listing locations more clearly
- define their own area for conducting property search
- use map-based zone drawing for more precise search results
Halo Oglasi selected Google Maps for its reliability, accuracy, stability, and quality, as well as its ability to handle a high volume of user requests while delivering a fast, intuitive experience.
The company worked with Globema as its implementation partner, choosing us for our experience with Google Maps solutions, business understanding, and support during implementation and optimization.
Benefits – Better Search Experience, Higher Engagement, Stronger Product Value
Google Maps brought measurable strategic value to Halo Oglasi by improving both the user experience and the product’s market position.
More Precise Property Search
Users can search by real-life location needs rather than rely solely on text-based filters, helping them find listings in the areas that matter most to them.
Improved User Experience
The map-based interface makes real estate search more natural, visual, and user-friendly, simplifying decision-making for buyers and renters.
Stronger User Engagement
Interactive features such as map browsing and custom search zone drawing encourage deeper user engagement and a more active search process.
Easier Discovery of Relevant Listings
Users instantly see listings within their customized areas, increasing the relevance and efficiency of every property search.
Greater Competitive Advantage
By offering a more advanced and visually rich search experience, Halo Oglasi strengthened its competitiveness in the digital real estate market.
A More Modern Digital Product
Google Maps is now a cornerstone feature, showcasing Halo Oglasi as a forward-thinking, digitally advanced real estate platform.