Smarter Logistics with Google Maps –
Discover how a leading Serbian courier service provider enhanced user experience and operations with localized Google Maps and Globema support
About Our Customer
D Express is a fast-growing courier company based in Serbia. With 1,200 employees, a fleet of 750 vehicles, and over 60,000 parcels delivered daily, the company provides services to thousands of customers across the country. To make its services even more accessible, D Express has established a network of 200+ parcel lockers and multiple regional offices, enabling users to pick up or send packages without waiting for a courier.
With a strong focus on innovation, its IT department ensures real-time tracking and electronic documentation of the entire delivery process.
Industry: Logistics and courier industry
Country: Serbia
Solution: Google Maps Platform
Category: Professional Map Usage
Challenge
Before partnering with Globema, D Express was looking for a way to improve parcel tracking visibility. As D Express expanded its growing network of parcel lockers and service points, the company was faced with a critical question: How can we help customers easily find the nearest location to pick up or drop off their packages?
With more and more users turning to digital tools to locate parcel lockers and regional offices, D Express needed a reliable, scalable mapping solution that could be easily integrated with their existing platforms. Just as importantly, they were looking for local expertise and flexibility — a partner that could support their evolving needs without driving operational costs.
In short, D Express set out to:
- Implement accurate, interactive maps across both their mobile app and website.
- Avoid complex implementation processes or additional operational costs.
- Offer a better customer experience — without overburdening internal teams.
Solution
In January 2024, D Express partnered with Globema, a certified Google Maps reseller and logistics solutions provider in Central and Eastern Europe.
Together, they implemented Google Maps Platform features to:
- Display all parcel locker and office locations directly on the website and app.
- Ensure always-up-to-date location data using Google’s reliable global infrastructure.
- Simplify implementation and billing through local support and invoicing.
Globema not only provided access to Google Maps APIs but also offered guidance on how to best apply Google’s transport and logistics solutions in the Serbian market.
Effects & Benefits
By working with a local Google Maps partner, D Express tapped into world-class technology with, local-level optimization, delivering not only parcels, but also a smoother, smarter customer experience.
Thanks to the cooperation with Globema and the Google Maps Platform, D Express achieved:
Enhanced visibility: With the widespread user habit of searching locations via Google Maps, the company maintains a strong digital presence, ensuring they can always be easily found by customers.
Improved user experience: Customers can easily locate the nearest pick-up or drop-off point on both D Express’s website and mobile app
Local expertise: Fast, responsive technical support that understands regional requirements
Reliable and uninterrupted service: Stable and scalable map solutions
Simplified operations: Local invoicing and flexible payment options with no hidden operational costs.
Minimal internal effort: The integration process required very little input from D Express’s IT or logistics teams
A Strong Cooperation with a Google Premier Partner
Google Maps, as a synonym for displaying locations either directly on the map or through the classic Google search, provides a quick and easy user experience for the end user of our services.
Whether users are looking for information about a parcel shop or a parcel locker, opening hours, or the exact location, Google Maps is there, either in a standalone environment or through our website.
Because of its reliability and ease of use, customers have developed a habit of conducting all basic searches through Google Maps. If you’re not on Google Maps — it’s as if you didn’t exist.
To keep our systems user-friendly and always up-to-date, flawless data maintenance is crucial. And for such a system to work, support in innovation and systematic data upkeep largely depends on a local partner. For us, that partner is Globema.
D Express Team