Harness the potential of Google’s geospatial data and artificial intelligence to make better decisions without needing GIS expertise.
Places Insights
Conduct comprehensive analysis of location information
Gain access to aggregated data on Points of Interest (POI)
Discover business types, opening hours, customer ratings, and venue availability in your area of interest.
Make informed business decisions
Enhance choices around expansion, marketing, and location management using location intelligence.
Maps Perform integrated analysis of your own data with Google Maps data
Combine your internal datasets with place data in a secure BigQuery environment.
Use regularly updated, reliable location data
Where Can Google Places Insights Help?
Selecting a new location for your business
Identify areas with high foot traffic and nearby relevant businesses to attract more potential customers
Competitor and local market analysis
Learn which businesses operate in the area, how they’re rated, and how they could affect your operations
Adapting your offer to customer needs
Examine places your target audience commonly visits and tailor your services based on location and public transport access
Accessibility assessment
Analyze factors like parking availability, facilities for people with disabilities, and other elements that influence customer convenience
Want to test Places Insights capabilities?
Road Management Insights
Leverage real-time traffic data
Gain instant insight into current road conditions, from traffic jams to incidents.
Analyze historical data
Use historical traffic information to support road traffic engineering.
Manage traffic flow more effectively
Use data to optimize traffic light settings, modify traffic organization, introduce speed limits, and determine the placement of road infrastructure elements.
Evaluate the effectiveness of traffic organization changes
Assess how new traffic lights, roundabouts, signs, or speed limits impact flow and safety on the roads.
Plan better public transportation routes
Design bus and tram lines better suited to residents’ needs, based on passenger flow analysis and congestion patterns.
Enhance road user safety
Identify critical danger points and take action to minimize accident risks.
Respond quickly to emergency events
Detect and respond immediately to sudden road disruptions such as accidents, traffic jams, or road closures.
Want to test Road Management Insights?
Imagery Insights
Automatically analyze Street View images
Use AI models to identify objects in Street View imagery and detect terrain changes.
Make faster decisions
Analyze data directly in BigQuery to take immediate action in areas such as infrastructure maintenance or spatial planning.
Where Can Google Maps Platform Imagery Insights Help?
Spatial planning
Visualize land changes and create development plans based on up-to-date data.
Infrastructure management
Monitor the condition of roads, power lines, or water networks using the latest Street View images.
Environmental monitoring
Identify land use changes, deforestation, or the environmental impact of investments.
Cultural heritage protection
Locate and monitor historical sites and protected areas.
Want to test the capabilities of Imagery Insights?
Ready to Analyze Data with Google?
Contact us to learn more about the possibilities offered by Google’s new analytical solutions, and how to get started with them.