Google Maps Platform provides functionalities that help businesses drive their online to offline sales and improve customer experiences. They allow customers to research products online and choose the nearest store for pickup and they simplify the checkout process. Google has created the Best Practices Guide: Google Maps Platform retail solutions that presents Store Locator Plus and Checkout.
Store Locator Plus: enable customers to find and navigate to your store
Store Locator Plus is the optimal combination of APIs to build the service that helps your customers to find your stores or restaurants that are in their nearest location. The graphic below shows the essential elements for an enhanced store locator implementation:
Checkout: help your customers speed through their checkout process with predictive address entry
Online shopping and ordering is now an inseparable part of our lives. Customers expect a frictionless checkout experience, whether they buy a same-day delivery service, book a taxi, or order dinner. However, address entry for billing and shipping, especially on mobile devices, remains an area that can be time-consuming and bothersome. Checkout solution provides fast, predictive address entry and it consists of elements shown on the graphic below:
